Marketing & Growth
Social Media Management
Always-on content and community
Social media is where most marketing budgets go to feel busy. Posting daily is easy to see and easy to sell; deciding what social is actually for in your business is harder and is the part that determines whether any of it is worth doing.
So we start with the purpose. Social can build awareness in a new market, provide the proof that makes a considered purchase feel safe, act as a customer service channel, feed a paid media programme with creative, or recruit. Each of those implies different content, different platforms and a different definition of success. Trying to do all of them at once with one content calendar is how accounts end up posting consistently and achieving nothing.
What's included
What management includes
Strategy per platform.
Which platforms your audience is genuinely on, what each is for, and what gets posted where. Not the same content pushed everywhere at once.
A content calendar
planned ahead, balancing evergreen content, campaigns, seasonal and cultural moments, and space left for reacting to what happens.
Platform-native creative.
Vertical video, carousels, stills, motion and copy produced for each platform's format rather than one asset cropped five ways.
Copywriting in Arabic and English
written natively in each, in a voice that stays consistent as the platform changes.
Publishing and scheduling
with approval flows so you see what goes out before it does.
Community management.
Replying to comments and messages within an agreed response time, with an escalation route for complaints and a documented approach to the difficult ones — because the reply is more public than the post.
Social listening.
What people say about you when they are not tagging you, plus what competitors are doing and what is moving in your category.
Influencer and creator partnerships
where the audience match is genuine — briefed, contracted and measured rather than paid for a follower count.
Reporting against the objective
including how social contributed to traffic, leads or sales, not only how many people liked something.
Selected clients in Marketing & Growth
4 clients
Organic reach, honestly
Organic social reach on most platforms has declined for years and continues to. A business account with no paid support reaches a small fraction of its own followers, and follower count is close to a vanity metric as a result.
This is not an argument for abandoning organic social — it is an argument for being clear about its job. Organic content builds the proof and the personality that make everything else work: it is what someone checks before enquiring, what a paid campaign tests creative in, and what makes a brand feel like it exists. But if the objective is volume of reach, that is a paid conversation, and we will tell you so rather than promise organic growth we cannot control.
Regional and bilingual social
Platform behaviour is not uniform. Arabic and English audiences in the same market often prefer different platforms, respond to different creative, and are active at different times of day and week. Ramadan, Eid, national days and school terms move the calendar substantially and are opportunities when planned in advance and a liability when noticed a week beforehand.
Content is written natively in each language rather than translated, and we plan the calendar around the cultural calendar that applies to your audience — including knowing what not to post, and when.
What we need from you
Honest social requires access to the business. The accounts that perform are the ones showing real work, real people and real answers, which means someone on your side who can supply that: photos from the site, the answer to a technical question, permission to talk about a project. We build that into the process with a simple monthly input session, because the alternative is generic content that could belong to any company in your industry.
On working with Codigoo
They refused to do a big-bang launch, which annoyed me at the time. We traded through the entire migration without a single hour of downtime, so they were right.
Questions we are usually asked
- How often should we post?
As often as you can be genuinely good, and no more. A well-made three posts a week outperforms seven filler posts, and it costs less. Posting frequency is the easiest thing for an agency to sell and one of the least important variables.
- Can you guarantee follower growth?
No, and be wary of anyone who does — the usual method is buying followers, which inflates a number while destroying your engagement rate and making your paid targeting worse. We report on reach, engagement quality and contribution to the commercial objective.
- Do you handle negative comments?
Yes, and having an agreed policy before it happens is what makes the difference. Complaints get acknowledged publicly and resolved privately, we escalate anything that carries legal or reputational risk to you immediately, and we do not delete legitimate criticism — visibly removing it reliably makes the situation worse.
- Can you work with our in-house team?
Often the best arrangement: your team is closest to the business and the daily conversation, and we bring strategy, creative production and the platform work. We define who publishes, who replies and who approves, in writing, on day one.
If you are posting consistently and cannot say what it is doing for the business, a consultation is where to work out what social should actually be for.
More in Marketing & Growth
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- Content & CopywritingEditorial, landing pages and campaigns
- Email & Marketing AutomationLifecycle journeys and CRM flows
- Media ProductionPhotography, video and post-production
Talk to us about Social Media Management
Thirty minutes with an engineer and a strategist who do this work — not a sales team. You will get an honest answer about whether it is the right thing to buy, and what it would realistically cost.