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Software & Marketing

We build the product. Then we make it grow.

CODAK is a software development house and a marketing agency in one team. Engineers, designers and growth specialists who stay with you after launch — because shipping is the start, not the finish.

25
Services
4
Disciplines
12
Clients
4
Specialists

What we do

Two disciplines, one accountable team

Most companies hire a development agency, then a marketing agency, then spend their time translating between them. We do both, so the people who built your product are the people measuring how it performs.

Who we are

One team for the build and the growth

The usual arrangement is one agency to build the product and another to promote it, with you translating between them. We do both, so the people who built your product are the people measuring how it performs.

No translation layer

A conversion problem gets fixed in the product rather than papered over with more ad spend, because one team owns both sides of it.

We say so early

We are not the cheapest option and not a body shop that takes any brief. If we are the wrong fit, you hear it on the first call rather than after the invoice.

Engineers, designers and growth specialists in one team — from the first workshop to the traffic six months after launch.

How we work

Four stages, and you see working software in all of them

No three-month silence between the kick-off and a reveal. You get a weekly demo of the real thing, because working software is the only honest progress report.

Our process
  1. Discover

    A paid two-day workshop that produces a scope, a real estimate and a recommendation — including "do not build this" where that is the answer.

  2. Design

    Flows and interfaces tested with real users before anything is built, in Arabic and English from the first screen.

  3. Build

    Two-week cycles with a demo at the end of each. Small team, senior engineers, and the architecture reviewed before a line is written.

  4. Grow

    Launch is the start. The same team runs the marketing, measures against revenue, and stays on an SLA afterwards.

Tell us what you are trying to achieve

Thirty minutes with an engineer and a strategist. No pitch deck, no obligation, and an honest answer about whether we are the right fit.